BCS Title Game To Be LIVE Broadcast in 3D

This new technology was tested during the Raiders-Chargers game. Below are a couple of excepts from the article.

There will only be about 80 theatres in the country showing the game in 3D and a few are somewhat local. Perhaps we will have some new swamps on January 8. Here are the nearby venues..

1 Cinemawest Livermore Cinemas 13
2490 First Street
Livermore, CA. 94550 US
Buy Tickets online at http://www.cinemawest.com/liv.html

2 Cinemawest Contra Costa 8
555 Center Avenue
Martinez, CA. 94553 US
Telephone: (925) 228-9980
Buy Tickets online at http://www.cinemawest.com/liv.html

3 CinemaWest- Boulevard Cinemas
200 C Street
Petaluma, CA. 94952 US
Telephone: (707) 762-SHOW
Buy Tickets online at http://www.cinemawest.com/liv.html

4 Galaxy 12 Riverbank
2525 Patterson Rd.
Riverbank, CA. 95367 US

BCS title game going 3D in theaters

By BEN VOLIN
Palm Beach Post Staff Writer

Wednesday, December 17, 2008
GAINESVILLE — Until now, only the Florida Gators have known what it's like to have Tim Tebow screaming in your face during a football game. But fans will finally get that experience, too, for the BCS Championship Game betwen UF and Oklahoma on Jan. 8. The game will be broadcast in high-definition 3D in about 80 movie theaters across the country the company 3ality Digital announced Tuesday.

"We think this gives viewers an opportunity to get an incredibly lifelike and realistic view of their favorite sports teams," said David Modell, chairman of 3ality Digital and the son of former Baltimore Ravens owner Art Modell. "We will put on a show that will please both sets of fans."

The broadcast is being produced through a partnership between 3ality Digital, the Fox network, Sony, Cinedigm Digital and RealD, which has provided 3D projectors to Cinedigm's movie theaters.

Tuesday's announcement came less than two weeks after 3ality Digital used the NFL's Chargers-Raiders game as a test-run for the 3D technology.

The Boston Globe wrote that the "technology shows enormous potential.

"Once you adjusted to the glasses, which didn't take long, the visuals were stunning, the picture sharp, and when the graphics came up on the screen, you felt as if you could reach out and pluck them off with your fingers."

The NFL executives were especially impressed, including Commissioner Roger Goodell, who attended the New York screening. "It was fantastic," NFL spokesman Brian McCarthy said Wednesday. "You could see the passion of the players. There were a number of instances where the ball literally was coming right at you and you want to put up your hands to make a catch. It took the viewing experience to another
level."

Modell said his three-year-old company will have anywhere from five to 10 3D cameras at the BCS Championship Game at Dolphin Stadium, separate from the cameras Fox will use for its broadcast. The 3D broadcast will also have its own announcing crew (yet to be determined), graphics and presentation.